Brand · Product · Production

Bags built
for your brand.

One partner from idea, design and CAD to production and logistics. For promotional specialists, companies and other brands.

20+ years in bagsOur network becomes yoursEnd-to-end through delivery
Specialutvecklad resväska, ryggsäck och materialprover

A simpler route to the right product

You bring the need.
We know the whole process.

We combine product expertise, design and manufacturing. That means fewer intermediaries, clearer decisions and a product that works commercially, technically and visually.

The experience behind the offer

Design ambition meets production reality.

We have worked with bags, brands, innovation and manufacturing for many years. That lets us see both the creative opportunity and what actually works in the factory, the budget and everyday use.

20+years of experience in bags, products and brands
350 000+units produced and delivered through the team’s previous projects
ONE TEAMfrom strategy and design to production and logistics
GLOBALspecialists close to both product development and manufacturing

What would you like to develop?

Choose a starting point.

We help you find the right level – from smart adaptation of an existing model to a completely bespoke product.

01

Luggage

Cabin case, check-in or trunk. Developed from scratch or adapted from a proven construction.

  • PP – durable and flexible
  • ABS – cost-effective and shape-retaining
  • PC – premium and lightweight
  • Aluminium – premium, robust and distinctive
02

Backpacks & bags

From work backpacks to weekenders, sports bags and purpose-built carrying solutions.

  • Recycled textiles
  • Special compartments & organisation
  • Custom construction and fit
03

Special projects

When an off-the-shelf product is not enough. We take the idea through design, CAD, prototyping and production.

  • Unique formats
  • Technical features
  • Product and packaging design

Studio & brand development

More than a logo.

We work at the intersection of product and brand development. Based on positioning, audience and season, we create colour directions, material palettes, graphics, patterns and logos. When needed, we can also develop or refine the brand itself – from strategy and identity to how it meets the customer through product, packaging and communication.

01

Colour, material & seasonal direction

We develop relevant colour and material palettes based on audience, positioning, trend and the coming season.

02

Graphics, patterns & identity

From graphic elements and bespoke patterns to logos, identity and a complete visual system.

03

Integrated product branding

Shell relief, custom components, print, embroidery, badges, labels and other details that make the brand part of the product.

04

Packaging & presentation

Hangtags, sleeves, cartons, storytelling and packaging solutions that connect the entire experience.

From first sketch to delivery

A clear process.

You have one contact throughout the project. We coordinate decisions, suppliers, quality and timing.

01

Brief

Needs, audience, volume, budget and timing.

02

Design

Concept, materials, colours, CAD and construction.

03

Prototype

Samples, refinements, testing and production approval.

04

Production

Quality assurance, documentation and ongoing inspection.

05

Logistics

Delivery to one warehouse, several markets or directly to recipients.

Local presence at production

We follow up where it happens.

Product development does not end when the order is placed. Through local presence close to manufacturers and component suppliers, we can continuously follow samples, materials, colours, construction, production start and quality.

SESwedenBrief, design and commercial decisions
LOCALClose to productionContinuous inspection and fast feedback
01

Pre-production

We align the approved sample, materials, colour, components and documentation before start.

02

During production

We follow the process from the start of production through to completion, continuously reviewing workmanship, materials, colour and components against the approved sample.

03

Final inspection

Function, workmanship, labelling, packing and quantities are checked against the project's requirements.

04

Efficient coordination

We coordinate the dialogue between the client, factory and component suppliers throughout the process, ensuring that decisions and any adjustments are handled efficiently.

Full Concept Service

A network for every detail.

The right component can transform the entire product. Through our network, we work closely with specialists in everything from wheels and handles to zips, materials and intelligent features.

01Zips02Wheels03Handles04Smart features

Logistics as part of the solution

From factory to the right place.

We plan logistics during product development – volume, packing, freight, documentation and final destination affect both cost and footprint.

  • Consolidated delivery to your warehouse
  • Delivery to several countries or offices
  • 3PL and warehousing
  • Direct distribution to recipients

Quality, environment & responsibility

Requirements, control and responsibility – documented.

We define the requirements before production starts and follow them up through material documentation, approved reference samples, control plans and documented inspections.

01

Materials and regulatory compliance

We work in accordance with EU chemicals legislation, including REACH, and follow up materials, components and surface treatments with relevant supplier documentation and test reports. The requirement level is defined by the product, materials and intended market.

02

Documented quality process

Quality is built in from specification and approved sample through ongoing production control and final inspection. Checkpoints, tolerances and functional requirements are documented for each project, covering construction, seams, components, workmanship and packing.

03

Responsible product decisions

We consider function, service life, material selection, resource-efficient construction, packing volume and transport setup from the development stage. The aim is a product that lasts longer, can be produced consistently and provides relevant documentation for the customer's own sustainability requirements.

About Custom Bag Works

A studio close to both the brand and production.

Custom Bag Works is part of Global Context AB and operates from Gothenburg with an established network close to production in Asia. We bring brand development, design, product development, sourcing, quality follow-up and logistics together in one coherent way of working.

01

Studio & brand

Positioning, identity, colour direction, graphics and a visual concept that works in and around the product.

02

Product & production

Design, CAD, construction, materials, components and sample development – coordinated all the way to production.

03

Quality & delivery

Local production follow-up, documented controls and a logistics setup adapted to the market and recipient.

Tell us what you want to create

Let’s start with an idea.

You do not need a finished brief. Select what you know, attach a sketch if you have one and book an introductory call.

Book an introductory meeting 30 min · video meeting
Online booking will open shortly. Send your enquiry and we will find a suitable time together.